Chicken and Egg: Which Comes First, Business or Marketing? Why Marketing Means Business, Now More than Ever

Chicken and Egg:
Which Comes First, Business or Marketing?

Why Marketing Means Business, Now More than Ever

We are pleased to invite you to join us for a discussion and workshop with Robert Snow, President, Robert Snow Marketing Communications Inc. (Toronto and New York).

Robert will speak on how Marketing as a discipline is essential to informing and inspiring business and product innovation.

Bringing a product to market is often referred to in terms of employing a “value chain”. Today, it would be better described as a “value web”. The reason – digital  communications have made the process much more organic. Consumers now have a powerful, influential voice that can be heard immediately by marketers. And with insights into consumer behavior, as well as consumer attitudes and opinions, businesses can accurately identify, assess and even anticipate consumer needs.

The result? More innovation. More marketable products. And more satisfied customers. All because Marketing technology can intersect with virtually every aspect of a business organization.

It’s an exciting time for marketing people. In fact, Gartner estimates that by 2017, CMOs will spend more on average than CIOs in most corporations.

What does that mean for Japanese and foreign companies seeking to market their products beyond their home markets? Marketing technology gives them unprecedented access to insights that can help ensure greater success, despite the cultural and geographic divide.

During the seminar, Robert will lead a brief workshop exercise in which everyone can participate. The goal: attendees should come away with a solid understanding of how Marketing can drive business performance now and in the future.

Following the seminar there will be a networking reception held upstairs at Roppongi Hills Club. Please be sure to come and join for follow up discussion with Robert and other participants over a fine spread of food and drink. 

Robert Snow
Creative director, writer and brand strategist Robert Snow started his career as a copywriter in 1986. Early in his career, he found he had an affinity for B2B advertising, specifically within the high technology industry… and he’s been doing it ever since. Over the years, Robert has created marketing communications in all media (print, broadcast and digital) for dozens of technology companies, including IBM, Microsoft, SAP, Hewlett-Packard, Cisco, and Dell. Much of his work has been used in markets worldwide, and has garnered awards for creativity and market results. Robert has held creative leadership positions at a number of global agencies, including Ogilvy, FCB, Wunderman and Y&R Brands, in Toronto, Seattle, and New York City. 

Seminar: 17:30-19:00 TMI Associates
Reception: 19:15-21:15 Roppongi Hills Club


Event Details

  • December 05 (Thu)
    Registration Closed
  • 08:30 ~ 12:15

  • TMI Associates, 23F Mori Tower Roppongi Hills Club, 51F Mori Tower Roppongi Hills, Minato-ku, Tokyo
  • 2000 ~
Registration is Closed